Header Waardecreatiemodel
Header Waardecreatiemodel
The value we create

Enabling people to be connected anytime, anywhere

We are at the very heart of our customers’ connected life. We are passionate about offering secure, reliable and future-proof networks and services, enabling people to be connected anytime, anywhere, whilst at the same time creating a more prosperous and cleaner world.

Discover our value creation model

Our valuable assets
Capitals to operate

We have extracted the business resources that have the greatest value for our business model and that contribute to the performance of our core activities.

WCM_Valuable Assets_1_EN
WCM_Valuable Assets_1_EN
WCM_Valuable Assets_2_EN
WCM_Valuable Assets_2_EN
WCM_Valuable Assets_3_EN
WCM_Valuable Assets_3_EN
WCM_Valuable Assets_4_EN
WCM_Valuable Assets_4_EN
WCM_Valuable Assets_5_EN
WCM_Valuable Assets_5_EN
WCM_Valuable Assets_6_EN
WCM_Valuable Assets_6_EN

Our business model
How do we effectively deploy our assets?

How do we put our valuable assets at work in an effective way, so that it contributes to the overarching business objectives? This is all part of our business model.

WMC_Business Model_1_EN
WMC_Business Model_1_EN
WMC_Business Model_1_Purpose

Purpose

To connect everything and everybody in an innovative, reliable and sustainable way.
WMC_Business Model_2_EN
WMC_Business Model_2_EN
WMC_Business Model_2_Ambition

Ambition

To be at the very heart of our customers’ connected life, we want to be their trusted companion by offering best- in-class quality in terms of access, service and customer experience.
WMC_Business Model_3_EN_Mobile
WMC_Business Model_3_EN
WMC_Business Model_3_Strategy

Strategy

Strategic priorities

  • Building the best converged smart infrastructure
  • Focusing on profitable growth segments
  • Accelerating simplification and digitalization

Core activities

  • Invest in a future-proof secure, reliable, high-quality network
  • Offer high-quality products and services with a best-in-class customer experience
  • Automating and digitizing where possible, thereby simplifying IT stacks, networks and our organization

How we operate

  • Deliver end-to-end teamwork, speed in execution and first time right for our customers.

Results of our business model
How do we contribute with our business model?

With our business model we ensure direct results for various stakeholders.

WCM_Results Vusiness Model_1_EN
WCM_Results Vusiness Model_1_EN
WCM_Results Vusiness Model_2_EN
WCM_Results Vusiness Model_2_EN
WCM_Results Vusiness Model_3_EN
WCM_Results Vusiness Model_3_EN
WCM_Results Vusiness Model_4_EN
WCM_Results Vusiness Model_4_EN
WCM_Results Vusiness Model_5_EN
WCM_Results Vusiness Model_5_EN
WCM_Results Vusiness Model_6_EN
WCM_Results Vusiness Model_6_EN

The value we create
For customers and shareholders

With our business model we ensure direct results for various stakeholders.

WCM_Value We Create_1_EN
WCM_Value We Create_Large_EN
WCM_Value We Create_2_EN

Long-term impact on society

Beyond the direct impact that we make with our core business, we also have an impact on society as a whole.

WCM_Long Term Impact1_4
WCM_Long Term Impact_Large_EN_5
WCM_Long Term Impact2_4
WCM_Long Term Impact3_3
WCM_Long Term Impact4_3

Download the full report

Integrated Annual Report 2018 (Spread version) / 5 MB Download
Integrated Annual Report 2018 (Print version) / 6 MB Download
KPN Verkort Jaarverslag 2018 / 3 MB Download
Consolidated Financial Statements (XLSX) / 34 KB Download
Social figures / 36 KB Download
Environmental figures / 63 KB Download
GRI index / 103 KB Download

Select the chapters and files to download